Wednesday, July 28, 2010
For Immediate Release
Media Contact: Jennifer Feurer
Direct: (414)431-6123
jfeurer@wihumane.org

Wisconsin Humane Society Kicks Off
ASPCA Challenge with Adopt-a-Thon
Adoption Fees for All Animals Discounted an Unprecedented 50%

MILWAUKEE – Bring your dog for some fun at our ASPCA Kickoff Adopt-a-Thon on Sunday and Monday, August 1 and 2 from 10:00 a.m. to 4:00 p.m. A bone dig, agility course, bobbing for hot dogs and Pupcasso Paw Paintings will keep your pooch entertained, and the kids will love the crafts, face painting and scavenger hunt.

Meet up with fellow Twitter members during the #ASPCA100K4WHS TweetUp on Sunday, August 1 from 1:00 p.m. to 3:00 p.m. Register for the TweetUp at www.wihumane.org.

During the Adopt-a-Thon, the adoption fee for all puppies, dogs, and kittens will be reduced by 50% for the first 100 adoptions. As usual, the adoption fee for adult cats will be entirely waived.

During the months of August, September, and October, the Wisconsin and Ozaukee Humane Societies will be competing together against 49 other animal shelters across the country in the Save More Lives – ASPCA $100K Challenge. The goal is to increase the number of lives saved by 300 or more during the three-month period, compared to the same months in 2009.

WHS and OHS have set an overall goal of 3,040 lives saved for the three-month challenge. $100,000 will go to the shelter that achieves the greatest increase in lives saved. $25,000 will go to the shelter that engages the largest number of members of the community who help in saving more lives.

For more information about the ASPCA 100K Challenge and how you can help, visit www.wihumane.org.

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Photo/Interview Opportunity: Please contact Jennifer Feurer at (414) 431-6123 or jfeurer@wihumane.org to schedule an interview for the 10:00 am. to 4:00 p.m. August 1 adopt-a-thon.